Podbrix |New Thinking…

When entrepreneurs of every variety want to promote their businesses through social media, Twitter is one of their top platforms of choice. Brian Magierski, for example, promotes his startup, Nano Vision, by Tweeting links to related content about the applications of blockchain and cryptocurrency in the healthcare industry, while lawyer Aaron Kelly, who specializes in cases related to online intellectual property, uses his Twitter feed to educate his followers about copyright law.

Twitter’s 313 million monthly users send 500 million tweets every day. According to Twitter’s own statistics, 66 percent of users have discovered a new brand on Twitter, 69 percent have made a purchase after reading a tweet, 79 percent have retweeted brand content, and 94 percent plan to buy something from the brands they follow. While Facebook has more users, Twitter users are three times more likely to use their accounts for these purposes.

Creating a Twitter account for your business is the same as creating a personal account, but your handle will be some form of your business name. Using an online brand name generator can help you choose a unique business name that’s also available as an online domain and social media username.

The platform’s defining feature is the concise nature of communication: Tweets must be 140 characters or less. Profiles must be 160 characters or less, which leads many companies to neglect to use this feature to its full potential. Optinmonster suggests your Twitter bio can be a lead generation tool if you include links to your best content or lead magnet, a call to action leading to an exclusive offer, and hashtags related to your topic.

Hashtags are an essential tool for increasing engagement. Maximize Social Business reports that Tweets with hashtags receive twice the engagement as those without. Branded hashtags are those you create yourself to represent the core image or values of your business. Interest hashtags are more generic, but they’re a way to attract people who wouldn’t normally follow you but are interested in the topic you’re covering.

When it comes to hashtags, more is not necessarily better; Tweets with one or two hashtags receive 21 percent higher engagement than those with three or more. To cut down on the number of hashtags, make your branded tags more focused. Use campaign hashtags for a particular challenge or contest. Create event hashtags for one-time events you’re hosting.

Jumping on the bandwagon by using trending hashtags can increase your exposure, but only do so if you’re well informed on the trend. When Entenmann’s used the hashtag #NotGuilty in a Tweet about their doughnuts, it left a seriously bitter aftertaste. They didn’t know the hashtag referred to the trial of Casey Anthony, who was found not guilty of murdering her child.

Hashtags may attract users to your feed, but it’s the content and style of your Tweets that will turn them into followers and customers. Sprout Social explains that your Twitter marketing strategy should focus less on broadcasting and more on the conversation. One way to engage with your followers is to Tweet questions. Even if you’re sharing a link to a blog post, ask them what they think of your new content.

Consumers cite responsiveness as the most important factor in their decisions to buy from a business. Your Twitter feed is an opportunity to respond to customers publicly and demonstrate you are interested in what they have to say and dedicated to addressing their concerns promptly.

Lead Forensics’s advice to businesses is “Twitter is not about you! You need to find a ratio of about 20 percent is about you and the rest of other people.” Aim for 60 percent of your Tweets to be curated content, such as articles written by others and content you are retweeting. Use @mentions to tag followers in your Tweets to drive traffic their way. When you like, follow, and retweet others, many of them will return the favor. Your goal is to “engage, inform, and entertain before you ever think about selling.”

On LinkedIn, Pankaj Narang emphasizes the importance of cultivating the right voice: “People are no longer interested in following brands on Twitter that only post well-edited PR releases and ad campaigns, they want to follow brands that are funny and worth their time. With an authentic brand voice, your brand becomes more recognizable. So much so that the followers don’t need to check the handle when they read a tweet.”

Hootsuite notes that listening and observing are just as crucial as Tweeting. When your followers aren’t talking to you, observe what other accounts they follow and what content they respond to most favorably. It’s equally important to monitor what others are saying about you to others. Use Twitter Advanced Search to keep tabs on Tweets that contain your brand name, product names, slogans, competitors, or the names of your CEO or other business representatives.

How will you be Tweeting to your target audience? Share your strategies in the comments.

The long list of rituals of traditional Indian wedding rarely leaves you with the time to decide upon a honeymoon destination. But, you surely want to choose a destination that can make your partner fall in love with you. So, here we are giving you some suggestions about the top honeymoon destinations across the world. Be sure to select a place with the blend of your partner’s likes with your own choice.

Mauritius – Often referred as a heaven on earth, Mauritius is one of the most favourite honeymoon destinations. This is a place from where you can start your journey if one of you is a nature lover while the other is more attracted towards luxury. The perfect combination of luxury hotels and private cruises stretched on the serene island is a place where you both can learn to extol each other’s choice.

Bali – If you would like to take your partner to a place with a bit of almost everything including greenery, beaches, spirituality, culture, adventure, and romance then nothing can be a better option than Bali. If you book flight tickets from Delhi to Bali, you’ll be transported literally to another world in less than 12-hours. You can have a guaranteed unique and memorable honeymoon if you choose Bali.

Switzerland and Paris – We seldom meet an Indian who is not a fan of Bollywood romantic movies. So, we can safely assume that any love scene you and your better-half imagine is inspired by some Bollywood movies. Why live in imagination when you can actually live those moments in reality? A trip to Switzerland followed by a visit to the city of love, Paris is the perfect honeymoon dreamed by any romantic couple of India.

The Maldives – If you and your significant other are interested in spending your honeymoon in isolation where no crowd disturbs your intimate moments then the Maldives is a perfect choice. Can you imagine anything more secluding than a honeymoon on a private island? You can enjoy your alone time in huts suspended over the blue water of Indian Ocean. Whether you like surfing over the water or diving under it, Maldives gives you perfect chance to enjoy.

Sonoma – This locale of California is a good choice if you are attracted towards foods and drinks before anything else. The place is blessed with unexcelled scenic beauty without a doubt. But, it is famous among the travellers more for its sumptuous foods and world-class wines. So, if you want to taste some best in world wines and lip-smacking foods with your lovable spouse, choose Sonoma as your honeymoon destination.

Venice – It is said that love oozes from every nook and corner of Venice. You can visit the entire city while holding your honey in a lovely hug! Yes, you don’t have to walk side by side as the city has no roads. You can sit comfortably on a gondola and let the sailor sail it for you while you two can indulge in romantic chit-chats. Honeymoon couples visiting Venice always tells, the best experience there is kissing under the bridges.

Panama – When you don’t know what to look for in a honeymoon destination, choose the name Panama. Why? Because, this place has got best of everything that includes mountains, tropical forests, beaches (Pacific as well as Caribbean), historical sites, full-service resorts and vibrant nightlife too. Is there anything left that you can expect from a honeymoon destination?

Hope we have proved ourselves useful by giving you the best honeymoon destination choices you are looking for on the internet. Allow us to give you a last bit of advice – your behaviour with your partner matters more than the place you choose for your honeymoon. So, be sure to be your best self wherever you go.

Studies have shown that as we age, the decline in cognitive function lowers our life expectancy, as seen in people with Alzheimer’s and dementia. But in fact, the adult brain can still generate new neurons and synapses even as these health problems occur. With the right tools and exercises, cognitive age can be much lower than actual chronological age. Here are a few steps to boost cognitive function as we age.

1. Consume Media “Actively”

Despite what most think, watching TV can actually be beneficial to your cognitive ability. The main differences lie in what is being watched. When watching something intellectually stimulating (something that inspires questions or new ideas), the brain develops new connections. When watching something that is centered on entertainment instead of learning, the brain is less likely to make these new connections and may sit stagnantly. The same goes for reading. Reading a magazine about art or science can stimulate the brain and create connections. This may not occur when reading an entertainment-driven publication like a tabloid.

2. Explore Klotho Therapy

Discovered in 1997, klotho is a naturally occurring human protein. The protein is involved in many processes and can influence longevity. It has been shown that people with higher levels of Klotho live longer. Since one of the biggest causes of decreases in cognitive function is aging, klotho therapy is the potential solution for decreasing cognitive function due to its potential to suppress aging.

In recent studies at the UCSF Weil Institute for Neurosciences, researchers discovered that in older mice, injecting klotho only once improved the mice’s ability to navigate and learn new tasks. Scientists are currently working on developing a human treatment that could potentially have the same outcomes.

3. Exercise

Exercise is a great way to maintain maximum cognitive function. When a person exercises, blood flow to the hippocampus is increased. The hippocampus is one of the areas of the brain that is responsible for memory. Studies have found that loss of brain tissue density (which is related to cognitive functioning) was less in those who were aerobically fit. It’s not just beneficial to the elderly. According to a study by Boston University, researchers found that aerobic activity has positive effects on the medial temporal lobe, including the hippocampus, in young adults^.

4. Stay Social

Loneliness in seniors is a proven risk factor for cognitive decline, as well as emotional decline. In turn, loneliness can lead to severe depression, which only exacerbates poor cognitive function^[3].

A good way to combat loneliness is to stay social. By staying surrounded by friends and social connections, social synapses will stay intact. If networking is difficult, starting a new hobby or joining community groups can be helpful. Staying socially engaged and enjoying the people around you can help prevent cognitive decline.

5. Reduce Stress

High levels of stress can contribute to developing cognitive dysfunction. Anti-anxiety medication can help reduce stress, however, does not address root causes of stress. For this reason, it’s important to try to reduce or eliminate stress as much as possible through natural means. This can be achieved with counseling, meditation, spiritual growth, hobbies, or social activity.

Having the right first aid kit at your home can make all the difference in the world. Not only can it assure a speedy recovery, but it can also make a life-threatening situation more controllable. Having a well-equipped first-aid box at home is very important, particularly when you have children or pets in your house. Moreover, at the time of emergency, the contents of the first-aid box will come to your assistance while you are driving to the hospital or waiting for the ambulance to arrive.

Your first-aid box should have the ultimate solution for common illnesses. Whether you have body pain, a headache, a broken nail, an allergic reaction, or have suffered some burns; it is these things in your first aid box that will offer instant relief. Though, don’t just stock it and forget about it. You must ensure that the box is clean and that the medicines are re-stocked from time to time.You can make an online medicine order from websites like 1mg for a hassle-free experience. Here is a list of some of the must-have items in your first aid box.

1. Adhesive Bandages

You should never leave cuts and scrapes uncovered, so having adhesive bandages in your first-aid box is mandatory.These bandages come in all sizes, shapes, and even colours. You should stockup on the larger ones for bigger cuts, and smaller ones to treat smaller crapes like shaving cuts. Also, it is a good idea to keep somecolourful ones if you have a kid, this way your kid will never rip it off.

2. Antiseptic liquids and Creams

Before putting on the bandage, you need to clean a wound by applying an antiseptic liquid thoroughly. An excellentantiseptic liquid helps by thoroughly rinsing out any particles or debris present in the injury that cancause infection. Moreover,a bigwoundcould lead to pus formationso you will be required to use an antiseptic cream regularly whiledressing up the wound. Liquids like Dettol or Savlon are most effective in killing all the bacteria and germs that can thrive on an open wound.

3. Muscle Creams and Sprays

One of the most common ailments individuals complainis having a backache or sprain. To give instant relief to your aching muscles, it is essential to stock up on muscle gels and creams. However, a spray is a more effective option, mainly when you use it along with a heating pad. Though, you should use these products in moderation as the componentsof these creams and sprays tend to get absorbed into your bloodstream through your skin.

4. Pain Relievers

Stocking up essentialpainkillers like Crocin, Meftal Spas, and Combiflam is a must. Even if the pain is severe and requires to be checked by a specialist, you can still pop a painkiller to make the pain bearableat the time of the trip down to the clinic. Keep some mild pain relievers if you have kids in your house.

5. Thermometer and Fever Medicines

Having the right kind of thermometer is very important for you. You should get yourself a digital thermometer along with an ear-canal thermometer if you have kids and pets in your house. Also, your first-aid box is incomplete without fever medication like Crocin andbasic paracetamol, which helps you to have a normal body temperature while your health specialist diagnoses the cause.

From minor ailment tomore severeinjuries, a first aid kit can help minimise the risk of infection as well as the severity of the injury. To deal with uncalled emergencies effectively, you should go ahead and buy a good-sized box to make your first-aid kit, or you can also buy areadymade one.

The Government has been looking very active for the last few months on Pan Card. Pan Card has been made mandatory since the ban, and all the PAN cards are being deactivated, especially many pan cards in the same name. Or, whose PAN cards were in the eyes of the Income Tax officials, the Income Tax Department has disabled about 11 lakh PAN cards under this campaign, which you can search by visiting the Income Tax website where you have your name and date of birth and you also want to check PAN card status. If you read the information given below carefully and would like to share it with your friends.

How to Know If Your Pan Card is active or not?

To check the status of the PAN card, you have to follow some steps which are as follows.

Step [1]: – First of all, you have to open an official website of Income Tax in your browser, which I have given the link below.

http://incometaxindiaefiling.gov.in/

Step [2]: – On the official website of Income Tax, you will find the option of Know Your Pan status in the Services.

Step [3]: – Once you click on the option of Know Your Pan, a page will open where you will be asked for details about your PAN card.

• Surname: – In this box, you will have to enter the last word of your name which you gave in your PAN card like if your name is Sunil Singh then Sunil is the first name here and Singh Surname. And if your name is just Sunil then it is your Surname, not First Name.
• Middle name: – If your name is Sunil Singh Rathore then Lion is your middle name.
• First Name: – The first word of your name is your first name as if your name is Sunil Singh then Sunil is the first name.
• Status: – In this, you have to select the type of your PAN card, such as the PAN card you made for your personal use (Individual) or for any firm or company.
• Gender: – You have to select your gender in it.
• Date of Birth: – You will need to enter your PAN card’s birth date.
• Mobile Number: – In this box, you have to enter any current mobile number as it will be forwarded to an OTP on this mobile number after processing it.

Step [4]: – After filling everything, click on the Continue button. As soon as you click Continue, your mobile number will come with a 6 digits OTP which you will need to enter in the new box and then click on Validate.

Step [5]: – As soon as you click on Validate, your Result will tell you your Pan Card number, your Surname, your document verification location and your Pan Card’s Status (Active Or Inactive). And if your name and date of birth come from someone else, then you have to put your father’s name first, then your result will tell.

You can see when you are down to your last 10 tags with the light panel on the side and you can reload at the flip of a switch. To start a game, assign your players and hit the trigger to set the countdown clock in the legacy toys laser tag guns. With a range of over 35m, these laser blasters are brilliant for outdoor as well as indoor play. Though there are only 2 in a pack, you can buy multiple packs to play in larger groups. You can also split yourselves into 2 teams and play against each other, no matter which packs your blasters have come from. The blaster will shake with every shot and lights and sounds both add the dynamic nature of the game.

Blaster settings:

Changing up your games using the settings will ensure that you are using different skills in each game. You can create teams and them more blasters you have, the more people can play and fun you can have. There is no limit to the number of guns you can add so the more the merrier. Switching between blaster settings means that you can change up your play time. Each setting offers different damage, range and reloading time so that you can edit the gameplay to suit your players and style in the legacy toys laser tag guns.

Waiting time:

To reload your ammo, you need only tap the butt of your blaster and wait for the sound that indicates a successful reload. You can also see your health status on the side of the blaster. It also means that you can make the game easier or harder depending on the age of the players. For example, younger players will want to be able to reload quickly and carry on where older players may be more challenged by the waiting time. As you don’t need to put on a vest, these blasters are ideal for spontaneous play and require no preparation beforehand. Just switch them on, pick your team and get going.

When spring arrives, wasps and bees who have overwintered awake with a set purpose, to mate and create their new colony. Initially, there may only be one queen and a few males, but they can multiply quickly.

It is wise to check around a property, its grounds and any outbuildings regularly to see if a wasp, hornet or bee nest has been created in a dark corner, behind beams, in an attic space or in eaves. Areas closed off over the cold months may have provided a perfect location for their survival. Spring reintroduces their food sources, nest building materials and natural warmth.

A simple thing like not closing bins securely can be enough to tempt wasps; a compost heap creates an excellent home for bees.

Act Swiftly

Call in pest control services providers like Pest Control Berkshire immediately if you discover a nest so that it, and its inhabitants, can be relocated before breeding starts and your small issue becomes a more severe and possibly painful one.

Wasp and bee removal services are cost effective, comprehensive and restore peace of mind.

Relocation, Not Eradication

Wasps and bees are essential to our ecosystem, so it is rare that they are killed. Thanks to their cross pollination and pest control activities our crops and plants are less prone to submit to attack or die out. To replicate wasps and bees work would cost billions of pounds per year.

Did you know…?

• Female wasps sting repeatedly. They don’t leave the stinger behind. Female bees sting once, lose the stinger and die.
• Most people do not suffer more than temporary pain with stings but anaphylactic shock from the venom is a risk.
• Some species cannot sting, e.g. the Masonry bee.
• There are hundreds of species of wasps and bees but only a small number inhabit the UK.
• The most common wasps in the UK are the German and common wasp; they’re yellow and black striped (varies per species) and 10-18mm long.
• Bumble, Honey, Masonry and Solitary bees are common in the UK.
• Wasps and bees lifespans vary. A few weeks for female workers, until mating for male drones, the queen lives for 1-5 years and ensures the colony survives.
• Wasps like to make their nests indoors with easy access to the outside. They chew wood into a malleable pulp for nests and these often look ornate and papery.
• Bees prefer tree trunks, upturned pots, chimneys, cavity walls or compost heaps.
• Wasps don’t swarm. Bees do.
• A hornet is approximately 40mm in length. The European hornet is orange-red with brown stripes. The sting is often agonising.

Professionals have seen too many DIY nest destruction efforts, many hazardous, which have caused more harm to the humans than resolution of the pest issue. Specialists are in constant demand because they have the training, expertise, experience and equipment to ensure that the task is efficiently completed without being stung.

Stay safe, don’t engage with the wasps and bees.

Contact pest control service providers today about wasp and bee removal services.

Looking to move into your new home? Well, no matter where you are located, if you follow some basics, you would be able to sail through it with flying colors.

Now, with web and mobile apps, you can just handle everything – right from storing your important documents to booking packers and movers in Bangalore, Chennai, Hyderabad or just any other city.

After you are done with your documentation like your rental agreement or sale deed, there’s an app called UrbanClap that really makes moving in a breeze.

Founded by some of the brightest minds in India, UrbanClap covers most of the cities in India and is the first Indian home experts’ company that is opening up its operations overseas. The best part is flawless booking of packers and movers across the country and a brilliant customer service.

How does the process work?

1. Download the Urbanclap App or visit their website at www.urbanclap.com. Once you logon to their website. You would see many sections, one of them would be packers and movers.

2. Select the city.
On App: if you are looking for packers and movers in Delhi, then select the city from the drop-down.
On Web: Navigate to packers and movers section and enter the details for service – this includes, Dates/Contact information etc.

3. Along with packers and movers, you can also book other home services. If you are moving into a new home – whether rented or purchased, it is likely that it would be unused. In such cases, you can book their comprehensive home cleaning services.

4. Get your appointments for all other home services – whether you need plumber or carpenter, just get them all in one app. UrbanClap allows you to see the ratings of the individual providers so that you can see for yourselves which one suits the best for your tasks. You can check their portfolios, reviews, and service record – all in one app.

5. After taking the services, you can rate the professionals and give a comprehensive feedback. After years of vetting finest professionals – and removing the ones with bad ratings, you are likely to have a five-star experience with almost any UrbanClap professional.

5. Once you move in, let the professionals handle everything, and you are all set to move into your new home.

UrbanClap, founded in 2014, offers every home service that you can think of under one roof. Be it packers and movers to plumbing, UrbanClap has you covered. Also, you can check out their website or app for discounts that they keep on rolling from time to time.

Due to the traction that the company has got ever since it’s inception – it has turned now into one of the major Global Indian brands for home services.

With a rating of over 4 stars on across all the platforms and trusted by Millions of users, you are unlikely to go wrong when you opt for services with UrbanClap.

And yes, in case you run into any trouble – you have their 24×7 support that would be at your rescue.

So, get set for a comfortable and relaxing packing and moving experience.